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2010/04/26

Armani/Roca - A new approach to the bathroom

Foto Baņo Armani

The areas of beauty, wellness and basic necessities have been distinguished to preserve the intimacy of each, yet at the same time the sense of openness is not lost.  These different areas are separated, or connected, by means of a sophisticated system of glass partitions encasing metallic material.  Their opacity mechanism allows those who prefer greater privacy to control the degree of intimacy in the different areas.

The Armani / Roca bathroom fulfils the strictest criteria of pure design without ever compromising on luxury and sensuality. It achieves this fine balance through the selection of materials, choice of textures and some unexpected pairings. For the first time, the bathroom nucleus is configured as an island with the exquisite touch of the finest porcelain, where the basin, sanitary ware, and bath and shower area are concentrated. This is a modular system in a range of sizes, offered in a dual palette of materials and shades: black with tap fittings in the same shade and ceramic wall tiling in a shagreen effect (a rare and precious material that epitomises the Armani style), and greige, with wall coverings in a reeded texture and fluid colours for the sanitary ware and flooring.

Faucets, where functionality prevails, are reduced to the minimum; the bath, filled with water by an internal shutter, features a system unique to Armani / Casa, inspired by vanishing edge pools and never used in this context before. The system is completed by the jet shower, which performs a traditional and targeted massage.

If desired, the illuminated false ceiling can be fitted with coloured lights for chromotherapy. As a result of the innovative island design, the surrounding walls of the room can be left completely free from major fittings.

About Roca

Roca is the world leader in the definition of bathroom space and a benchmark reference in the world of design. Currently, they are active in more than 135 markets and have 65 plants spread across 17 countries.

In a process of continuous evolution, Roca is deeply committed to the excellence of the design of its products with the objective of offering their clients spaces in which all five senses encounter unique experiences. Roca´s status as world brand leader is reflected in their creation of highly versatile products, easily adaptable to the habits of consumers all over the world and which offer tailored solutions to all requirements.

Key dates 2014-2015

  • SEPT'14
  • FEB'15
  • MAR'15
  • APR'15
  • JUN'15
  • SEPT'15
  • OCT'15
6th edition launching at the Bejing Design Week & registration period begins 28 September 2014
Registration period ends 9 March 2015
Submission period ends 13 April 2015 at 13:00 hours (GMT+2)
Pre-selection committee late April 2015
communication jury results June 2015
Jury selection early June 2015
Award ceremony
Roca Madrid Gallery
October 2015