From 18 to 22 October, the BCD (Barcelona Design Centre) held its 2010 BCN Design Week in Barcelona (2010 Barcelona International Design Week). As in previous years, and within the usual collaboration framework between BCD and Roca, some of the events took place in the innovative Roca Barcelona Gallery building.

The Barcelona Design Week International Convention, focusing on leading edge art, culture and design, brought together entrepreneurs and professionals from around the world. This year the initiative held its fifth edition under the title "Facing New Challenges Through Design". Building on such a significant milestone celebration, BCD took the opportunity to present the "Barcelona Design Manifesto Against the Crisis”, an initiative that vindicates design as one of the core driving values behind the Barcelona brand and as one of the key contributors to the importance of the Barcelona Design brand.

Roca, an industry reference in design and a world leader in the definition of bathroom spaces, conveys through its products and initiatives, two of their main values; design and innovation. The close relationship that Roca has with institutions linked to the world of design and architecture such as the BCD and the FAD (Promotion of Arts and Design) are proof of that.

BCN Design Week is just one example of the various initiatives in which Roca and BCD collaborate. Of these, the most significant at international level is the Jump the Gap International Design Competition (www.jumpthegap.net), organized by Roca in conjunction with the BCD. Its main objective is to offer young professionals and students of design and architecture around the world a platform on which to display their talent, giving them the opportunity to show their proposals at international level.

About Roca

Roca is the world leader in the definition of bathroom space and a benchmark reference in the world of design. Currently, they are active in more than 135 different national markets and have 68 production plants spread across five continents.

In a process of continuous evolution, Roca is deeply committed to the excellence of the design of its products with the objective of offering their clients spaces in which all five senses encounter unique experiences. Roca´s status as world brand leader is reflected in their creation of highly versatile products, easily adaptable to the habits of consumers all over the world and which offer tailored solutions to all requirements,

At Roca, through a process of continuous research, a future is constructed where design and innovation work together for the well-being of everybody. Roca also works in close collaboration with prestigious designers, architects and interior designers such as Moneo, Chipperfield, Herzog & de Meuron, Benedito, Giugiaro or Schmidt & Lackner. All this has contributed towards making the Roca brand the ultimate, worldwide benchmark reference in the creation of bathroom spaces.